We Created Helium 10 Academy for Amazon Sellers

How do you achieve your maximum potential as a seller on Amazon? By wielding Helium 10 software tools to their full potential. Watch the video to hear what Helium 10 Director of Training, Bradley Sutton, considers some of the top reasons to join the Academy and start learning today.

Master the technical software skills needed to help you succeed in building your own Amazon business.
Get expert tips and tricks showing you how to wield the tools for basic to advanced tasks.

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Videos, exercises, activities, and quizzes help you gain real world knowledge and experience with the Helium 10 software.

New material added and updated on a continuous basis.

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Product Research

Learn how to use Black Box, the Helium 10 Chrome Extension, and Trendster for finding products to sell on Amazon. Expert instructors will go over the Product Research journey, which tools to use for the stages of that journey, and how to integrate these tools into your business.

Keyword Research

Learn how to use Cerebro, Magnet, and Misspellinator to find ‘high traffic’ pulling keywords for your listing. Learn how to uncover high volume and highly relevant keywords, how to decipher your competitors’ keywords, and how to unlock the power of misspelled keywords to supercharge your listing.

Listing Optimization

Learn how to use Frankenstein, Scribbles, Listing Analyzer and Index Checker to build a powerful listing. Learn how to create massive keyword lists jam-packed with traffic pulling potential, how to use them strategically for your listing, and how to make sure your product is tagged with them for ranking purposes.


Learn how to harness the power of marketing with Adtomic, Portals, and Gems to drive traffic and sales. Discover how to optimize and automate your PPC campaigns for maximum traffic and sales, and build landing pages to capture leads and drive prospects through your funnel, and how to use GEMS to create distinct Amazon URLs for your product pages. 


Learn how to use Alerts, Follow Up, Inventory Protector, Inventory Manager and Refund Genie to execute routine maintenance operations essential to keeping your business up and running. Discover how to protect your listing 24/7 from fraud and hijackers, and make sure you are reimbursed for lost or damaged inventory. 


Learn how to use Keyword Tracker, Market Tracker, and Profits to shape your short term goals and long term strategy. Learn how to track the organic and sponsored ranking of your keywords, how to track top performers in your market and your performance relative to all your competition, and how to track your business expenses in “real”time. 

How Long Does it Take to Complete the Academy?

The time varies, depending on the individual and their personal goals.

The Academy is centered on 100+ videos, which are paired with objectives, personal reflections, activities, and quizzes. The videos run from three to 20 minutes long, generally.

Courses are centered around tools used for similar or connected tasks, and cover 2-3 software tools. Some lessons have one video, but others have 4-5, while the most popular, like Cerebro, have almost 10.

To become an expert, we recommend committing 1-2 hours a day, five days a week for 4-6 weeks, and to use the tools in real-world, practical applications outside of the Academy, while you're enrolled, in order to deeply master the software.

If your goal is to become proficient using just a few tools, you can focus and limit your study to just the software you need to know.

The Academy is designed for flexibility. Study at your own pace, in the style of learning that suits you best. Join one course, or join them all. All you need to do is start.