Students will be able to find keywords from high performing product categories, reverse engineer competitor’s keywords, and unlock the power of misspelled keywords.

Video lessons, activities, and quizzes are all included.

Students are encouraged to repeat lessons as needed and/or to review any material they deem necessary before moving on to the next category or taking the certification exam.

What You’ll Learn: 

  • How to find high-volume search terms that are relevant to your product listing 
  • How to maximize organic traffic to impact your sales 
  • How to decipher your competitor’s keyword strategy and apply it to your product listing 
  • How to leverage underutilized keywords loaded with sales potential
  • How to take advantage of of frequently searched for but misspelled keywords 
  • How to find these ultra-valuable misspelled keywords in seconds and use them in your listing

Course Curriculum

  Introduction to Keyword Research
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  Welcome to Part I: Magnet
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  Lesson One: Magnet Overview
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  Lesson Two: Magnet, Understanding Where the Keywords Come From
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  Lesson Three: Using Magnet to Identify Top Level Information
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  Lesson Four: Exporting Results from Magnet
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  Lesson Five: Making Best Use Of The Filters
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  Lesson Six: Magnet for Walmart
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  Welcome to Part II: Cerebro
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  Lesson One: Cerebro Introduction & Overview
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  Lesson Two: Cerebro: How to Find all the Keywords an Amazon Product is Ranking for
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  Lesson Three: Cerebro: How to Check the Search Volume History of an Amazon Keyword
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  Lesson Four: Cerebro: How to Check the Search Volume History of an Amazon Keyword How to Find all the Keywords an Amazon Product is Advertising for
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  Lesson Five: Cerebro: How to Find Long Tail Amazon Keywords & Keywords with Common Roots
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  Lesson Six: Cerebro: How to Find Amazon Keywords that are Easier to Rank for
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  Lesson Seven: Cerebro: How to Find Amazon Keywords that Not Many Products are Indexed for
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  Lesson Eight: Cerebro: How to Find the Keywords the Amazon Algorithm thinks is most Relevant for a Product
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  Lesson Nine: Cerebro: How to Find Closely Related Products to any Amazon Product
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  Lesson Ten: Cerebro: How to Find Which Products have had the Amazon’s Choice Badge
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  Lesson Eleven: Cerebro: How to See Which Products are Frequently Bought Together with any Amazon Product
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  Lesson Twelve: Cerebro: How to Start Tracking Amazon Keyword Rank up to 24 Times a Day
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  Lesson Thirteen: Cerebro: How to See the Top Clicked and Purchased Products for a Keyword using Amazon Brand Analytics Data
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  Lesson Fourteen: Cerebro: How to Compare how Organic and Sponsored Rank Relates to Being the Top Clicked Product
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  Lesson Fifteen: Cerebro: How to View the History of How Many Keywords a Product has Ranked for organically or in Sponsored Ads
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  Lesson Sixteen: Cerebro: How to Check an Amazon Product’s Organic and Sponsored Rank History
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  Lesson Seventeen: Cerebro: How to View the History of your Cerebro Searches
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  Lesson Eighteen: Cerebro: How to Find the Top Amazon Keywords for a Niche or Group of Products
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  Lesson Nineteen: Cerebro: How to Find the Top Sponsored Keywords for a Niche or Group of Products
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  Lesson Twenty: Cerebro: How to Find the Keywords that Most of the Top Competitors are Sleeping on
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  Lesson Twenty One: Cerebro: How to See Which Keywords your Competitors are Getting Sales from that you Aren’t even Indexed for
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  Lesson Twenty Two: Cerebro: How to Find the Keywords Competitors are Beating you on
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  Lesson Twenty Three: Cerebro: How to Find Top Keywords that Competitors are not Advertising Much for
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  Lesson Twenty Four: Cerebro: How to get a Quick View of Top Products for Amazon Keywords
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  Lesson Twenty Five: Cerebro: How to Automate your Amazon Keyword Research
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  Lesson Twenty Six: Cerebro for Walmart
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  Lesson Twenty Seven: Cerebro for Walmart - How to Find the Top Keywords for a Listing
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  Lesson Twenty Eight: Cerebro for Walmart - How to Find the Best Keywords for a Listing by Analyzing Multiple Competitors
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  Welcome to Part III: Misspellinator
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  Lesson One: Misspellinator Overview
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  Keyword Research Quiz
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