Students will be able to create highly targeted PPC campaigns for increased visibility and conversions, how to increase leads and turn them into ‘ready to buy’ prospects, and how to integrate our marketing tools to strengthen your business on Amazon.
Video lessons, activities, and quizzes are all included.
Students are encouraged to repeat lessons as needed and/or to review any material they deem necessary before moving on to the next category or taking the certification exam.
What You’ll Learn:
- How to simplify, optimize, and automate your PPC campaigns
- How to improve your ad performance with automated bid suggestions based on ACoS, CTR, and CPC
- How to use your PPC metrics to shift strategy in real time
- How to capture leads and drive people through your funnel
- How to drive traffic from multiple channels in your customer funnel directly to your product page
- How to use our customized templates to build a brand identity
Course Curriculum
Introduction to the Helium 10 Marketing Tools
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Welcome to Part I: Adtomic
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Lesson One: Adtomic Overview
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Lesson Two: Adtomic's Ad Manager
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Lesson Three: Creating Campaigns Using Adtomic
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Lesson Four: Creating Rules for Keywords
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Lesson Five: Creating Rules for Negative Keywords
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Welcome to Part II: Portals
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Lesson One: Portals Overview
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Lesson Two: Profits, Intro to Landing Pages
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Lesson Three: Portals, Creating a Product Warranty Page
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Lesson Four: Portals, Creating a Buttontree Page
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Lesson Five: Portals, Creating a Product Sales Page
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Lesson Six: Portals, Landing Page Features for Portals
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Lesson Seven: Portals, Intro to Product Inserts
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Lesson Eight: Portals, Creating Product Inserts
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Lesson Nine: Portals, QR Codes Overview
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Lesson Ten: Portals, QR Codes Statistics & Scanning
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Lesson Eleven: Portals, Custom Barcode Labels
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Lesson Twelve: Portals, Creating a Blueprint
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Lesson Thirteen: Portals, Downloading Customer Information from Portals
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Lesson Fourteen: Portals: Purchasing a Domain
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Lesson Fifteen: Portals - How to set up Zapier
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Lesson Sixteen: Portals - Prerequisites of using Amazon Attribution
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Lesson Seventeen: Portals - What is the Brand Referral Bonus
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Lesson Nineteen: Portals - Enrolling into the Brand Referral Bonus
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Lesson Twenty: Portals - Creating an Amazon Attribution Link
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